If you hang around SEOs long enough, you’ll hear one term: Domain Authority. But what is it exactly, and how does it impact your website? Web admins are picky about which resources they link out to. They are more likely to link to pages that provide comprehensive guides on a topic.
Link Building
If you are in the business of marketing, it is no secret that links are a crucial component of SEO. However, only some know the right way to approach link building. So, how to increase domain authority? Using the right tools and focusing on the quality of your links can make your campaign more effective. This will help you avoid getting penalized by Google for spamming or low-quality content. Another benefit of link-building is that it can help your content gain credibility in the industry. When authority websites link back to your website, it shows that you have a trustworthy reputation and are an expert in the field. Link building can also be a way to get new customers in different geographical regions. For example, if a website from a specific part refers to your page on meditating, it may lead to more traffic and conversions. This referral traffic is also a great way to boost your domain authority.
Content Marketing
Creating great content for your website is an essential part of a successful link-building campaign. It can attract various links from authoritative websites and people in your niche. Using a tool can help you understand what content your competitors are creating that’s drawing in a lot of links. You can then create similar content to compete for those links. Another way to get links is by becoming a source for journalists and writers in your industry. Services send daily emails listing requests for expert sources on various topics. By responding to these requests, you can often gain a high-quality backlink from the publication. You can also find resource pages in your niche with many links. These pages include other resources, such as definitive guides or in-depth how-to articles.
Social Media
When you can generate great content on your own and share it with people who will be interested, your website can naturally get links from other websites. This is one of the most valuable ways to build domain authority. This can include sharing any new research-based content, such as a blog post or infographic you’ve created. This can also include promoting the content to influencers in your industry who may be interested and willing to share it with their audiences.
This is a great way to improve your website’s domain authority and show you are an expert in your niche. This can go a long way in helping you achieve greater business success.
Off-Page SEO
Several off-page SEO strategies can help you boost your domain authority. One is to write link-worthy content. This means writing long-form articles that are useful to readers and provide a lot of value. Another off-page SEO strategy is to get brand mentions. This involves finding sites with a broken link and contacting the owner to ask them to add a link to your web page instead. One of the best ways to do this is through blogger outreach. Find bloggers who manage websites in your industry and contact them for a guest post opportunity. You can also use social media to build relationships with influencers who can link to your site. However, beware of negative SEO attacks damaging your search engine rankings. You can protect yourself from these by having a diverse backlink profile and avoiding low-quality links. This will ensure that your domain authority stays relatively high.
