Saturday 23rd February 2019

Resource Clips


Posts tagged ‘northwest territories’

Margaret Lake moves fast on Nunavut gold acquisition

February 21st, 2019

by Greg Klein | February 21, 2019

Margaret Lake moves fast on Nunavut gold acquisition

Accustomed to working in Arctic conditions, Margaret Lake adds a Nunavut property to its NWT portfolio.

 

With an aggressive winter/spring campaign planned for a newly acquired project, Margaret Lake Diamonds TSXV:DIA turns its attention to Nunavut gold. The company announced its Kiyuk Lake option just last week, allowing up to an 80% interest in the 59,000-hectare property north of the Manitoba border. Now, assuming receipt of land and water use permits, Margaret Lake intends to start building an exploration camp next month in preparation for up to 5,000 metres of spring drilling. The agenda also includes ground magnetics.

Margaret Lake moves fast on Nunavut gold acquisition

Past drilling brought impressive near-surface intercepts
and identified a 13-kilometre strike open in all directions.
(Photo: Cache Exploration)

Drilling will target the Rusty zone, where some historic, non-43-101 results from a previous operator in 2017 brought the following near-surface results:

  • 26.48 g/t gold over 8 metres, starting at 108 metres in downhole depth
  • (including 92.76 g/t over 2 metres)

  • 1.16 g/t over 38 metres, starting at 58 metres
  • (including 3.98 g/t over 8 metres)

  • 1.82 g/t over 122 metres, starting at 188 metres
  • (including 3.34 g/t over 15 metres)

Additionally, a 2013 intercept showed:

  • 1.6 g/t over 249 metres, starting at 8.2 metres

Further 2017 work at the property’s Gold Point/East Gold Point zone yielded the following results:

  • 1.46 g/t gold over 64 metres, starting at 35 metres
  • (including 3.12 g/t over 14 metres)

  • 6.51 g/t over 10 metres, starting at 248 metres

True widths weren’t available.

Over 13,000 metres of historic work identified four mineralized zones as well as five more areas that have yet to be drilled. The property features a 13-kilometre strike that remains open in all directions, the company stated.

Subject to exchange approval, an initial 50% Margaret Lake stake in Kiyuk Lake would require the company to issue five million shares, buy three million of the vendor’s shares for $150,000, pay $100,000 within a year and spend $3 million within three years. An additional 30% would cost $5 million.

In the Northwest Territories, the company also holds the eponymous Margaret Lake diamond project and the majority interest in a 60/40 JV with Arctic Star Exploration TSXV:ADD on the Diagras diamond property.

92 Resources plans 2019 advancement of Canadian energy metals projects

January 22nd, 2019

by Greg Klein | January 22, 2019

With a portfolio that features lithium projects in Quebec along with vanadium and frac sand properties in British Columbia, 92 Resources TSXV:NTY now has its new year agenda in preparation. Taking precedence will be the FCI claims, a recent acquisition that enhances the company’s adjacent Corvette lithium project in Quebec’s James Bay region.

92 Resources plans 2019 advancement of Canadian energy metals projects

High-grade channel sampling has brought
Corvette’s CV1 pegmatite to the drill-ready stage.

Under a 75% earn-in, 92 has a year one spending commitment of $250,000 on FCI. The company has been reviewing historic data while working with operator Osisko Mining TSX:OSK to plan a surface program for the spring and summer. Following that will be a new field campaign at Corvette to precede the first-ever drill program on the two bordering properties.

Encouraging developments from Corvette last year include channel sampling on the CV1 pegmatite that revealed lithium grading as high as 2.28% Li2O over 6 metres and 1.54% over 8 metres, along with tantalum results. The team discovered two more spodumene-bearing pegmatites that suggest a potentially large mineralizing system along strike and at depth, 92 reported. A substantial staking expansion to Corvette along with the FCI earn-in covers about 15 kilometres of potential strike.

Looking at other possible sources of Quebec lithium, 92 also has field programs planned for the Pontax, Eastman and Lac du Beryl properties. Pontax grab samples have graded up to 0.94% Li2O and 520 ppm Ta2O5.

Additionally, the 2019 agenda calls for surface sampling on the Silver Sands vanadium prospect acquired in B.C. last November. The property features regionally mapped rock units that potentially host vanadium-bearing horizons.

Last year 92 filed a 43-101 technical report for its Golden frac sand project in southern B.C., adjacent to Northern Silica’s high-grade Moberly silica mine.

In the Northwest Territories, 92 holds an interest in the Hidden Lake lithium project, the subject of a maiden drill program last year by Far Resources CSE:FAT. The latter company has completed 60% of a 90% earn-in from 92.

92 closed a private placement of $618,000 in late December.

Read more about 92 Resources.

Drill-ready money

November 19th, 2018

Canada’s hitting a six-year high in exploration spending

by Greg Klein

Canada’s hitting a six-year high in exploration spending

Osisko Mining’s (TSX:OSK) Windfall project offers one reason why
Quebec leads Canada and gold leads metals for exploration spending.
(Photo: Osisko Mining)

 

Blockchain might offer intrigue and cannabis promises a buzz, but mineral exploration still attracts growing interest. A healthy upswing this year will bring Canadian projects a nearly 8% spending increase to $2.36 billion, the industry’s highest amount since 2012. According to recently released data, that’s part of an international trend that puts Canada at the top of a worldwide resurgence.

The $2.36 billion allotted for Canadian exploration and deposit appraisal forms just a small part of the year’s total mineral resource development investments, which see $11.86 billion committed to this country, up from $10.61 billion in 2017.

Those numbers come from Natural Resources Canada, which surveyed companies between April and September on their spending intentions within the country for 2018. The $2.36-billion figure includes engineering, economic and feasibility studies, along with environmental work and general expenses.

Canada’s hitting a six-year high in exploration spending

Trial extraction for Pure Gold Mining’s (TSXV:PGM)
Madsen feasibility studies encourages interest in
Ontario’s Red Lake region. (Photo: Pure Gold Mining)

Of that number, Quebec edges out Ontario for first place with $623.1 million in spending this year, 26.4% of Canada’s total. Ontario’s share comes to $567.5 million or 24%. Last year’s totals came to $573.9 million for Quebec and $539.7 million for its western neighbour. Prior to that, however, Ontario held a comfortable lead year after year.

Third-place British Columbia gets $335.5 million or 14.2% of Canada’s total this year, an increase from $302.6 million in 2017.

On a per-capita basis, Yukon’s enjoying an exceptional year with an expected $249.4 million or 10.6% of Canada’s total. That’s the territory’s second substantial increase in a row, following $168.7 million the previous year.

Saskatchewan dips this year to $187.2 million (7.9%) from $191.2 million in 2017. But the Fraser Institute’s last survey of mining jurisdictions placed the province first in Canada and second worldwide.

Nunavut drops too, for the third consecutive time, to $143.9 million (6.1%), compared with $177 million in 2017. The Northwest Territories’ forecast declines to $86.2 million (3.7%) this year after $91.2 million last year.

Canada’s hitting a six-year high in exploration spending

Among companies leading Yukon’s exceptional performance
is White Gold TSXV:WGO, with substantial backing from
Agnico Eagle Mines TSX:AEM and Kinross Gold TSX:K.
(Photo: White Gold)

Especially troubling when contrasted with Yukon’s performance, data for the other territories prompted NWT & Nunavut Chamber of Mines president Gary Vivian to call on federal, territorial and native governments and boards to help the industry “by creating certainty around land access, by reducing unnecessary complexity and by addressing the higher costs they face working in the North. Sustaining and growing future mining benefits depend on it.”

The pursuit of precious metals accounts for $1.5 billion in spending, nearly 64% of Canadian exploration. Ontario gets almost 31% of the precious metals attention, with 27% going to Quebec.

Base metals, mostly in Quebec, B.C. and Ontario, get 15.5% of the year’s total. Uranium gets 5%, almost entirely in Saskatchewan. Diamonds get nearly 4%, most of it going to the NWT and Saskatchewan. But nearly 11% of this year’s total goes to a category vaguely attributed to other metals, along with coal and additional non-metals.

Getting back to this year’s exploration total ($2.36 billion, remember?), senior companies commit themselves to nearly 55%, compared with nearly 51% last year. But the juniors’ share remains proportionately much larger than the pre-2017 years.

Additional encouragement—and on an international level—comes from S&P Global Market Intelligence. Using different methodology to produce different results, the Metals and Mining Research team found worldwide budgets for nonferrous exploration jumping 19% this year to $10.1 billion.

Juniors have been reaping the biggest budget gains at 35%. Over 1,651 functional exploration companies represent an 8% improvement over last year and the first such increase since 2012. But that’s “still about 900 companies less than in 2012, representing a one-third culling of active explorers over the past five years.”

The most dramatic spending increase hit cobalt and lithium, this year undergoing an 82% leap in exploration spending. That’s part of a 500% climb since 2015, SPGMI says.

Canada’s hitting a six-year high in exploration spending

Nemaska Lithium’s Whabouchi project in Quebec
contributes to the enthusiasm for energy metals.
(Photo: Nemaska Lithium)

Even so, precious and base metals retained their prominence as gold continues “to benefit the most from the industry recovery.” The global strive for yellow metal will claim $4.86 billion this year, up from $4.05 billion in 2017. Base metals spending will grow by $600 million to $3.04 billion. “Copper remained by far the most attractive of the base metals, although zinc allocations have increased the most, rising 37% in 2018, the report states. “Budgets are up for all targets except uranium.”

SPGMI finds Canada keeping its global top spot for nonferrous exploration with a 31% year-on-year budget increase. Second-place Australia achieved a 23% rise. The U.S. total places third, although with a 34% increase over the country’s 2017 performance.

In each of the top three countries, over 55% of the budgets focused on gold.

“Improved metals prices and margins since 2016 have encouraged producers to expand their organic efforts the past two years,” commented SPGMI’s Mark Ferguson. “Over the same period, equity market support for the junior explorers has improved, leading to an uptick in the number and size of completed financings. This allowed the group to increase exploration budgets by 35% in 2018.”

NWT & Nunavut Chamber of Mining president Gary Vivian extols the benefits of the world’s third-largest diamond-producing region

November 9th, 2018

…Read more

Out crops opportunity

October 31st, 2018

Outcrops, pegmatites and spodumene mean lithium and tantalum for 92 Resources

by Greg Klein

Outcrops, pegmatites and spodumene mean lithium for 92 Resources

92 Resources’ James Bay-region Corvette property features
drill-ready targets as well as 15 kilometres of potential strike to evaluate.

 

An early-stage but steadily advancing project shows 92 Resources TSXV:NTY focusing firmly on northern Quebec’s lithium. Successful field work so far has inspired two large property expansions, one in a deal with Osisko Mining TSX:OSK. Now with about 15 kilometres of potential strike length in one package, 92 hopes to prove up grade and tonnage to bring its Corvette property to an advanced level.

A series of outcrops reveals lithium along with tantalum occurring in spodumene-bearing pegmatite over at least two sub-parallel structures, explains Darren Smith. “We have drill-ready targets as well as lots of highly prospective ground to explore.” Having worked with the company for about two years through Dahrouge Geological Consulting and been a 92 advisory board member since July, he’s obviously enthusiastic about the project.

Outcrops, pegmatites and spodumene mean lithium for 92 Resources

Surface showings have 92 Resources
optimistic about Corvette’s deeper potential.

And as a resident of Quebec City, he likes the jurisdiction too. “Quebec offers a lot of provincial support for mining,” Smith points out. “Also our Quebec projects fall within the James Bay Northern Quebec Agreement, which has structures in place for First Nations engagement and resource management.”

Corvette marked a change of direction for the company, after 92 optioned its Hidden Lake lithium property in the Northwest Territories to Far Resources CSE:FAT last January. Despite that project’s favourable sampling and metallurgical results, 92 saw even greater potential in its Quebec acquisitions. The theory found support from subsequent channel sampling grades and widths.

In September 92 released assays from 40 channel samples taken on the property’s CV1 pegmatite that averaged 1.35% Li2O. Tantalum showed up too, grading an average 109 ppm Ta2O5. Some highlights revealed:

  • 2.28% Li2O and 471 ppm Ta2O5 over 6 metres

  • 1.54% Li2O and 136 ppm Ta2O5 over 8 metres

  • 1.77% Li2O and 54 ppm Ta2O5 over 6 metres

  • 1.36% Li2O and 128 ppm Ta2O5 over 11 metres

  • 1.2% Li2O and 128 ppm Ta2O5 over 4 metres

  • 1.02% Li2O and 95 ppm Ta2O5 over 11 metres

About 50 metres north, the CV2 pegmatite showed:

  • 0.73% Li2O and 140 ppm Ta2O5 over 4 metres

  • 0.55% Li2O and 136 ppm Ta2O5 over 4 metres

True widths weren’t known.

Another promising development was the discovery of two more spodumene-bearing pegmatites. A grab sample grading 1.61% Li2O came from CV3, about 250 metres south of CV1. A 0.74% grab sample marked CV4, about three kilometres northeast and along strike of CV1.

Outcrops, pegmatites and spodumene mean lithium for 92 Resources

Corvette outcrops can host a helicopter
as well as spodumene-bearing pegmatite.

“We’re looking for tonnage and grade, and the grade has been demonstrated to be quite favourable,” Smith says. “The program added more tonnage potential through the CV3 and CV4 pegmatites, which show there might be multiple parallel structures. Because we have large occurrences over a three-kilometre strike length, it is inferred that it could be decent depth and that’s how to build tonnage. So now we have a structure over three kilometres along strike with mineralized spodumene-bearing pegmatite at either end. This is very positive because pegmatites tend to occur in swarms and congregations.”

The potential strike could be much greater yet, thanks to recent property expansions. In August the company staked another 4,918 hectares, more than doubling Corvette’s size. The following month 92 announced a 75% earn-in on Osisko’s neighbouring FCI claims, adding 14,034 hectares to the project and putting a potential strike of 15 kilometres into one package.

“Satellite imagery suggests favourable-looking outcrops there as well, so we’re pretty excited about that. We now have a lot of strike length that remains to be evaluated on the joint venture with Osisko, as well as drill-ready targets on the CV1 and 2 pegmatites.”

With a $250,000 work commitment for year one, FCI might take precedence over CV1 and 2. Plans will be determined shortly by a committee made up of two reps from each company. Osisko will act as operator on FCI in accordance with a previous ownership agreement.

Outcrops, pegmatites and spodumene mean lithium for 92 Resources

An earn-in with Osisko Mining
expands Corvette’s size and potential.

Gold and base metals possibilities also merit attention. An earlier grab sample from FCI reported by Virginia Mines brought historic, non-43-101 results of 38.1 g/t gold, while another graded 0.3 g/t gold, 150 g/t silver, 1.89% copper, 11.15% lead and 1.45% zinc.

Interestingly, that was the report that tipped off 92 about Corvette’s lithium potential. Not focused on the energy metal, Virginia just briefly noted the presence of pegmatite. Intrigued, 92 made an initial one-day visit in October 2017 “and saw massive spodumene sparkling on this big outcrop,” remembers Smith. Grab samples revealed 0.8%, 3.48% and 7.32% Li2O from the then-unnamed CV1 pegmatite and 1.22% from CV2, which also returned 90 ppm Ta2O5.

Currently helicopter-accessible, the exploration area sits about 15 kilometres south of the all-season Trans-Taiga Road and transmission line.

92’s also been busy with lithium-bearing pegmatite on its Pontax project, roughly 260 crow-flying kilometres southwest of Corvette. A week of work curtailed by last summer’s forest fires brought one grab sample grading 0.94% Li2O and 520 ppm Ta2O5, while another taken 600 metres away showed 0.72% Li2O and 87 ppm Ta2O5. A third sample taken another 1.3 kilometres along strike assayed 631 ppm Ta2O5 and an anomalous 0.02% Li2O.

“The samples come from an area of large outcrops that likely connect. The samples are random and separated by a decent distance, so they’re probably representative,” says Smith. “It’s a very good secondary project that complements Corvette.”

The company holds two other James Bay-region properties hosting pegmatite, Eastmain and Lac du Beryl. Looking at an entirely different energy-related commodity, 92 filed a 43-101 technical report for the Golden frac sand project in southern British Columbia last April. Located adjacent to the Moberly silica mine where Northern Silica restarted operations last year, Golden “hits the criteria for grade, rail and other infrastructure, proximity to markets and commodity demand,” says Smith.

As for Corvette, “I think it has enormous potential. It has a lot of tonnage potential, it’s in a new area, the geology works and the next program could really make the difference. So it’s positioned with a maximum amount of upside. The Osisko deal is very positive too and they’re a good partner to have, so I think 92 is well-positioned to really maximize the value of this asset.”

92 Resources expands Quebec lithium potential with new pegmatite discovery

October 25th, 2018

by Greg Klein | October 25, 2018

While remaining focused on its flagship Corvette project, 92 Resources TSXV:NTY announced surface exploration results from another Quebec lithium property. A week of field work at the James Bay-region Pontax project found pegmatite hosting lithium along with tantalum. One outcrop grab sample graded 0.94% Li2O and 520 ppm Ta2O5, while another taken 600 metres away assayed 0.72% Li2O and 87 ppm Ta2O5. A third sample taken another 1.3 kilometres along strike revealed 631 ppm Ta2O5 and an anomalous 0.02% Li2O.

92 Resources expands Quebec lithium potential with new pegmatite discovery

Last summer’s field program found lithium-bearing pegmatite
at surface on 92 Resources’ Pontax property in northern Quebec.

The program followed a review of historic work, satellite imagery and last spring’s tightly spaced airborne magnetic survey. Satellite imagery suggests the presence of several outcrops which might indicate a larger body under thin overburden, the company stated.

Further prospecting brought samples grading up to 141 ppb gold. Forest fires limited work, leaving some geophysical targets yet to be assessed.

The 5,536-hectare property sits in a region hosting other lithium projects including Nemaska Lithium’s (TSX:NMX) Whabouchi mine now under construction about 90 kilometres east.

Last month 92 Resources announced channel sample results from Corvette, another James Bay-region project and the company’s flagship. Forty samples taken from the property’s CV1 pegmatite ranged between 0.02% and 3.85% Li2O, averaging 1.35%. CV1 samples also averaged 109 ppm Ta2O5, while CV2 pegmatite samples averaged 138 ppm Ta2O5.

CV3 and CV4, two recently discovered spodumene-bearing pegmatites, showed grab samples grading 1.61% Li2O and 0.74% Li2O respectively. The company has permitting underway for an initial drill program on CV1 and CV2, and plans follow-up surface work on CV3 and CV4.

Earlier last month 92 Resources signed a 75% option on adjoining claims that make up the eastern area of Osisko Mining’s (TSX:OSK) FCI property. The acquisition would place the entire pegmatite trend currently defined by Corvette’s four known pegmatites in one project.

In April 92 Resources filed a 43-101 technical report on the Golden silica property in eastern British Columbia.  The company has optioned its Hidden Lake lithium project in the Northwest Territories to Far Resources CSE:FAT, which earned an initial 60% on completing last summer’s 10-hole drill campaign.

Tom Hoefer of the NWT and Nunavut Chamber of Mines points out that northern miners must create their own infrastructure

October 9th, 2018

…Read more

Looking up, up north

October 5th, 2018

The territories reap tangible and intangible benefits from their biggest industry

by Greg Klein

The territories reap tangible and intangible benefits from their biggest industry

Baffinland president/CEO Brian Penney joins QIA president P.J. Akeeagok
and others at a signing ceremony for Mary River’s amended benefit agreement.
(Photo: Baffinland Iron Mines)

 

Nunavut’s environmental review said no to a mining proposal but Ottawa said yes. What happened?

Hoping to finally make a profit at its four-year-old Mary River operation, Baffinland Iron Mines asked permission to boost production from 4.2 million tonnes annually to six million tonnes. Worried about possible environmental effects, the Nunavut Impact Review Board recommended in late August that the federal government reject the proposal. But it was the NIRB recommendation that got rejected. Five cabinet ministers approved the mine’s request, for the time being anyway.

Swaying the decision was the support of the Qikiqtani Inuit Association, whose members “strongly support the Production Increase Proposal as a method of furthering Inuit aspirations in the region,” Ottawa stated. Support also came from Nunavut Premier Joe Savikataaq, who urged a swift decision in favour.

The territories reap tangible and intangible benefits from their biggest industry

It wasn’t long coming. Just one month after the NIRB forwarded its recommendation, Ottawa announced its approval, expressing concern about the socio-economic effects of shutting down the mine for part of the year once the 4.2-million-tonne limit is reached and about the mine’s long-term viability. Increased production will “allow the Inuit of the region the opportunity to maintain and more fully realize the economic and other benefits of the mine.”

That’s not to dismiss environmental concerns. Monitoring will take place until the end of next year, when permission comes up for review. Among other considerations will be the effects of dust on wildlife along a 100-kilometre trucking route from mine to port and of increased shipping on marine life. Considered one of the world’s richest iron ore deposits, Mary River also ranks as one of the planet’s northern-most mines.

The company received additional permission to build a 15-million-litre fuel tank and a 380-person camp at the Milne Inlet port, projects which the NIRB supported. Still under consideration by the board is Baffinland’s proposal to replace the truck route with a 110-kilometre railway.

The QIA, which will participate in environmental monitoring, represents some 14,000 people in the Baffin region. Baffinland, co-owned by Nunavut Iron Ore and ArcelorMittal, employs about 2,000 staff and contractors at Mary River and Milne Inlet. This year the QIA’s Inuit Impact Benefit Agreement with Baffinland brought in $11.65 million, a considerable jump from $3.11 million the previous year. The group netted another $3.7 million in leases and fees, most of it from Mary River. That, from a mine that’s yet to turn a profit.

The benefit agreement looks even better with amendments announced just days after the production increase approval. “Our goal was to increase training and employment opportunities, and we have done that and much more,” said QIA president P.J. Akeeagok. 

The agreement comes up for review every three years. Apart from a modified royalty structure, these amendments call for Baffinland to spend $10 million on a state-of-the-art training centre, significantly expand the Inuit training budget, provide four communities with research vessels currently priced at $300,000 each and fund a $200,000 annual monitoring program. The amendments intend to “increase Inuit employment in all aspects of Baffinland’s organization” as well as provide “improved support for all residents of the Qikiqtani communities,” the company stated.

The same day the agreement was announced came news from the Northwest Territories of diamond mining’s benefits, tangible and intangible. Compiling information from recent socio-economic reports for the territory’s three mines, the NWT & Nunavut Chamber of Mines reported 3,450 person-years of employment in 2017, 46% of that going to northerners. Natives comprised 51% of the northern workers and women 15% of all jobs.

Altogether the three operations—the Washington Group’s Ekati, Washington Group/Rio Tinto’s (NYSE:RIO) Diavik and De Beers/Mountain Province Diamonds’ (TSX:MPVD) Gahcho Kué—brought $1.2 billion in spending last year, $834 million spent in the north and $325 million to northern natives.

“In addition to jobs, business spending and training, the diamond mines have also contributed billions of dollars in community contributions and in taxes and royalties paid to public and indigenous governments,” pointed out Chamber president Gary Vivian. “With continued progress on infrastructure investment, and regulatory and land access improvements, mining in the north is truly a sunrise industry. Our mining potential is huge.”

Gary Vivian of the NWT & Nunavut Chamber of Mines celebrates Ekati’s 20th year of production and Diavik’s new A21 operation

September 17th, 2018

…Read more

How to flog glitter to the young and affluent: A De Beers special report

September 14th, 2018

by Greg Klein | September 14, 2018

Last year’s global market for diamond-encrusted jewelry rose 2.2% to a new high of $82 billion, largely due to the planet’s most populous age groups, says the world’s largest purveyor of the bling. But as “consumer power” shifts from elderly Boomers and middle-aged Generation X to Millennials and Gen Z, manufacturers and retailers must meet a new set of consumer expectations, De Beers’ Diamond Insight Report warns.

Americans again demonstrated the largest demand for diamond jewelry, splurging $43 billion, up 4.2% from the previous year’s $41 billion extravagance in a market that’s expected to show steady growth.

How to flog glitter to the young and affluent: A De Beers special report

(Photo: Matt Crabb/Anglo American)

Looking at diamonds’ pre-jewelry market, rough sales to cutting and polishing facilities rose 2% to $16.6 billion. De Beers claimed 34% of the total, down from its 2016 portion of 37%. Alrosa’s share came to 25%, compared with 27% the previous year. This year’s H1 sales to cutting centres, however, have surpassed the same period in 2017.

Last year’s global production climbed 15% in value to $17.5 billion and 14% in volume to 164 million carats. De Beers took credit for the largest increase of 6.1 million carats, followed by Rio Tinto NYSE:RIO with 3.7 million and Alrosa with 2.3 million carats. The top three diamond mining countries remained Russia, Botswana and Canada.

Forecasts see this year’s global production slipping “due largely to Alrosa’s suspension of operations at the Mir mine and Rio Tinto’s guided fall in production at its operations. Looking further ahead, production is expected to continue falling as new projects and expansions fail to replace lost output from closing mines. By 2025, several large mines will reach the end of their life, while only a few new projects are in the pipeline.”

With the younger consumers’ desire for qualities that diamonds can perfectly embody—including love, connections, authenticity, uniqueness and positive social impact—the most exciting times for the diamond industry are still ahead of us if we can seize the opportunities.—Bruce Cleaver,
De Beers Group CEO

Much of the report focuses on Millennials and Gen Zedders, and why they matter more than those doddering old Boomers and clapped out Gen Exers. Not only are the newcomers more numerous than their predecessors (64% of the planet’s 7.39 billion potential customers) but they’ll soon have more money to splash around. Additionally “they represent more than two-thirds of total diamond jewellery demand value in the four largest diamond-consuming countries,” the U.S., China, India and Japan.

But don’t mistake these affluent upstarts for status-conscious materialists with more money than values, the report emphasizes. Those who would sell to them must recognize four key traits: “Love is meaningful to them in many ways; they are digital natives; they value authenticity, individuality and self-expression; they are engaged with society and social issues.” Indeed, crass marketing’s passé as enlightened purveyors appeal to young adults’ desire for “love, connections, authenticity, uniqueness and positive social impact.”

Still, differences persist between the two groups. Millennials multi-task across two screens and think in 3D. Gen Zedders do that stuff across five screens and in 4D. Now-focused, idealistic and expectant Millennials contrast with future-focused, pragmatic and persistent Gen Z. The divide continues, pitting Millennials’ Harry Potter/armchair activist lifestyle and their team orientation versus Gen Z’s Hunger Games/active volunteer approach credited with collective consciousness.

De Beers doesn’t divulge the methodology for its detailed but seemingly subjective analysis. Buried in the report, however, might be one of the most important traits for a marketing pitch to consider.

Millennials boast an attention span reaching all of 12 seconds, 50% higher than Gen Z’s eight-second feat of endurance.

Related: Could synthetics bring death to diamond mining? Or a kind of reincarnation?