Jan 20 Vancouver Conference a Growth Opportunity
By Greg Klein
Without adequate investment, all the gold in the ground stays in the ground. The men and women of investor relations play no small role in recovering precious metals, base metals, rare earths and other mineable commodities—and doing so before the competition. IR is an increasingly complex world of new technology, escalating competition, changing attitudes and turbulent markets. A January 20 Vancouver event, IR Conference 2012, can help professionals sharpen their insights and enhance their abilities to excel.
“For the most part, the one-day event is designed for IR officers with publicly traded small-cap companies,” says Howard Fitch, president of Market Edge Media, which is staging the conference in partnership with CIRI. “Vancouver alone has anywhere up to 800 or more publicly listed resource exploration and development companies. To stand out from the crowd, increase liquidity and lower your cost of raising capital, it’s vital to have an effective IR program.
“It’s obviously a challenging field,” he adds. “IR practitioners want to know how technology is changing, how investors are handling their portfolios directly, how to get the message out to the brokerage community, to the analysts, to the buy-side and sell-side. It’s a very complicated business, and I think it’s important that professionals keep up to date with the current scene.”
IR Conference 2012 provides an entire day of presentations offering a small-cap IR perspective on topics such as attracting investors and analysts, handling friendly or unfriendly mergers and acquisitions, taking advantage of social media, creating shareholder base in Europe, overcoming conflicts in equity research, appealing to Generation Y, raising capital in today’s market, converting leads into investors, handling crisis communications, expressing the benefits of the CNSX, understanding TSXV compliance, maximizing your marketing return on investment and using eye-catching infographics.
Geoff Castle delivers the keynote presentation, “Best Practices for Investor Relations in Turbulent Markets: An Investor’s Perspective.” With 12 years’ experience as a professional investor, Castle says, “I have a strong background in fundamental analysis, and I’m basically the customer of the IR professionals.”
To stand out from the crowd, increase liquidity and lower your cost of raising capital, it’s vital to have an effective IR program —Howard Fitch
He’ll present actual case studies drawn from his experience managing $400-million-plus funds and working in equity markets in Canada, the US, the UK, Switzerland, Japan, Korea, Hong Kong, Singapore and Mexico.
“The best investor relations people are those who can reveal a company’s value credibly,” he points out. “They’re straight talkers. They know their company; they understand valuation; they understand the industry context. The professionals who achieve that really create the company’s value in the market.”
Apart from the general sessions and panel discussions, the conference offers free admission to sidetrack events and exhibitor booths. The event concludes with a networking reception and grand prize draw.
IR Conference 2012 runs from 7.30 am to 6 pm, Friday, January 20, at Vancouver’s Fairmont Waterfront. For more info including the conference agenda, click here.